Get Strategic marketing analysis of Walt Disney’s Parks and PDF

By Isabelle Köhler

Seminar paper from the yr 2013 within the topic company economics - advertising, company conversation, CRM, industry examine, Social Media, grade: 1,0, San Diego nation collage (College of industrial Administration), language: English, summary: The Walt Disney corporation is among the largest media and leisure agencies all over the world. It was once based by means of Walt Disney in October 1923 beginning with the creation of a sequence of Alice Comedies. the 1st Mickey Mouse caricature used to be then published in 1928 (The Walt Disney corporation, 2013a).
Today the corporate operates in 5 enterprise segments: media networks, studio leisure, buyer items, interactive media and parks and inns (The Walt Disney corporation, 2013b): the Media Networks include broadcast, cable, radio, publishing and electronic companies throughout divisions – the Disney/ABC tv staff and ESPN Inc. Disney Studios comprise Walt Disney Animation Studios and Pixar Animation Studios, Disneynature, wonder Studios, Lucasfilm and Touchstone photographs. in addition they personal song labels and theatrical teams generating Broadway exhibits like ‘The Lion King’ or ‘Disney on Ice’. Disney shopper items is the area biggest licensor and can provide toys, clothing and books. They function 350 Disney retail shops world wide. The company section Interactive Media creates leisure for electronic media structures like video games. ultimately, the phase parks and motels contains 5 holiday locations with eleven topic parks and forty four motels in North the USA, Europe and Asia, with a 6th vacation spot at the moment below development in Shanghai. additionally they have 4 Disney Cruise Line ships; 12 Disney holiday golf equipment coming near near a complete of 200,000 member households; and Adventures by way of Disney, which gives guided kinfolk holiday reports to worldwide locations.
In 2013, Disney earned sales of $45,041 million which represents a rise of seven% in comparison to 2012. the internet source of revenue received eight% to $6,136 million and the gains according to percentage for the 12 months 2013 elevated eight% to $3.38 (The Walt Disney corporation, 2013c, p.1). Its gains quantity to $5.6 billion and the industry cap is $103.96 billion which makes the corporate very important. in the interim Disney has nearly 166,000 staff all over the world (Forbes, 2013). The parks and hotels section was once one of many major development drivers in 2013: they contributed greater than 31% ($14.1 billion) to the final corporation sales and 21% to the section working source of revenue. (...) for this reason, the parks and lodges play an important function within the company's model portfolio. The paper will for that reason specialize in this company segment.

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Strategic marketing analysis of Walt Disney’s Parks and Resorts by Isabelle Köhler


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