New PDF release: Reputation Management: Building and Protecting Your

By Bloomsbury Publishing,Andrew Hiles

handling and realizing the price of an organization's popularity is vital within the electronic age, the place the slightest damaging incident can move "viral" and fast turn into a tremendous PR containment workout. attractiveness administration is an built-in a part of any organization's danger administration plan, so this intangible but very important asset should be assessed, controlled, and protected.

Reputation Management presents recommendation on how to find and cost your organization's attractiveness and strategies for keeping and conserving it from hazards which may come up every day. This e-book additionally covers the place the accountability for acceptance administration lies, possibility identity, governance points, and containment and mitigation of a damaging event.

Aimed on the chance supervisor, company communicator, enterprise strategist, auditor, and senior supervisor, Reputation Management covers:

* The governance of reputation
* Measuring and coping with reputation
* handling and tracking exterior perceptions
* recognition concern management
* Strategic making plans and reputation
* attractiveness and investors

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Reputation Management: Building and Protecting Your Company's Profile in a Digital World (Key Concepts) by Bloomsbury Publishing,Andrew Hiles

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