Get New Luxury Management: Creating and Managing Sustainable PDF

By Emmanuelle Rigaud-Lacresse,Fabrizio Maria Pini

Presenting a imaginative and prescient of the posh area and its administration, this edited publication describes “the new luxurious” via a finished view of the price chain, from thought to industry. The authors argue that the most features of “luxury” are associated with particular assets and skills stumbled on during the worth chain and that price is as a result of the the interplay among the emblem and stakeholders, and extra accurately with their consumers. Taking an interdisciplinary strategy, New luxurious Management encompasses either strategic and practical points of luxurious administration, delivering leading edge ideas to the winning production and administration of price around the association, from management, human assets, monetary administration, advertising and marketing and financial perspectives.

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New Luxury Management: Creating and Managing Sustainable Value Across the Organization (Palgrave Advances in Luxury) by Emmanuelle Rigaud-Lacresse,Fabrizio Maria Pini


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