By William Albert,Thomas Tullis
Measuring the consumer Experience used to be the 1st booklet that keen on tips to quantify the consumer event. Now within the moment version, the authors contain new fabric on how contemporary applied sciences have made it more uncomplicated and better to assemble a broader variety of information concerning the person adventure.
As extra UX and net execs have to justify their layout judgements with good, trustworthy info, Measuring the person Experience presents the quantitative research education that those execs desire. The second edition presents new metrics similar to emotional engagement, personas, keystroke research, and internet promoter rating. It additionally examines how new applied sciences coming from neuro-marketing and on-line industry learn can refine consumer event dimension, assisting usability and consumer event practitioners make company instances to stakeholders. The e-book additionally includes new study and up-to-date examples, together with pointers on writing on-line survey questions, six new case experiences, and examples utilizing the latest model of Excel.
- Learn which metrics to choose for each case, together with behavioral, physiological, emotional, aesthetic, gestural, verbal, and actual, in addition to extra really expert metrics akin to eye-tracking and clickstream data
- Find a vendor-neutral exam of ways to degree the consumer adventure with sites, electronic items, and nearly the other form of product or system
- Discover in-depth international case experiences exhibiting how firms have effectively used metrics and the knowledge they revealed
- Companion web site, www.measuringux.com, contains articles, instruments, spreadsheets, displays, and different assets that can assist you successfully degree the consumer experience
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Additional resources for Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (Interactive Technologies)
Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (Interactive Technologies) by William Albert,Thomas Tullis