By John L. LaMattina
An expert's view on fixing the demanding situations confronting modern pharmaceutical industry
Author John LaMattina, a thirty-year veteran of the pharmaceutical and previous president of Pfizer's worldwide R&D department, is across the world well-known as a professional at the pharmaceutical undefined. His first booklet, Drug Truths: Dispelling the Myths approximately Pharma R&D, was once significantly acclaimed for clearing up misconceptions in regards to the pharmaceutical and delivering a decent account of the contributions of pharmaceutical learn and improvement to human well-being and well-being.
As he toured the rustic discussing Drug Truths, Dr. LaMattina usually stumbled on those that have been choked with anger, accusing the pharmaceutical of creating up illnesses, hiding harmful unwanted side effects, and extra. This booklet was once written based on that have, severely interpreting public perceptions and realities.
Starting with "4 secrets and techniques that Drug businesses don't desire You to Know," Devalued and Distrusted presents a fact-based account of ways the pharmaceutical works and the demanding situations it faces. It addresses such severe matters as:
- Why pharmaceutical R&D productiveness has declined
- Where pharmaceutical businesses have to make investments their resources
- What might be performed to unravel middle healthiness demanding situations, together with melanoma, diabetes, and neurodegenerative diseases
- How the pharmaceutical can regain public belief and resuscitate its image
Our realizing of human healthiness and affliction grows day-by-day; notwithstanding, changing technological know-how into medication is more and more difficult. interpreting Devalued and Distrusted, you are going to not just achieve a better appreciation of these demanding situations, but in addition the function that the pharmaceutical at present performs and will play in fixing these challenges.
Get to understand the author: learn an interview with John LaMattina or watch a video on ChemistryViews!
Read Online or Download Devalued and Distrusted: Can the Pharmaceutical Industry Restore its Broken Image? PDF
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Devalued and Distrusted: Can the Pharmaceutical Industry Restore its Broken Image? by John L. LaMattina