Read e-book online Corporate Communication: A Guide to Theory and Practice PDF

By Joep P. Cornelissen

utilized by approximately 25,000 scholars in over 50 nations, this publication comprises present pondering and advancements on company verbal exchange from either the tutorial and practitioner worlds. Combining a complete theoretical starting place with various functional guidance, insights will help managers (or quickly to be managers) of their daily paintings and of their strategic and tactical communique decisions. 

With instances and examples from around the globe together with Apple, BMW, Uber, L’Oréal and Starbucks, the hot variation is up to date to incorporate extra fabric on social media, worker communique, management conversation and anti-corporate activism.

The Fifth Edition of Corporate Communication is supported by way of a Companion Website and comprises complete textual content SAGE magazine articles, word list, net hyperlinks for every bankruptcy, author-selected movies proper to the most important subject matters and scorching subject matters, an authors’ weblog and writer video clips for college kids in addition to case research notes, PowerPoint slides, extra case experiences and MCQ’s for lecturers.

Suitable for college kids at complex undergraduate and postgraduate degrees on company administration, advertising and marketing, company communique, public family or enterprise communications programmes in addition to practitioners within the field.

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Corporate Communication: A Guide to Theory and Practice by Joep P. Cornelissen

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