New PDF release: Contemporary Issues in Marketing and Consumer Behaviour

By Elizabeth Parsons,Pauline Maclaran,Andreas Chatzidakis

This moment version of Contemporary concerns in advertising and marketing and customer Behaviour has been thoroughly revised and up-to-date to maintain velocity with the newest advancements, exploring clean new issues in model cultures, postmodernism, gender, ethics and globalisation.



Topics new to this variation comprise:


* the moralised brandscape;


* the politics of consumption;


* the areas and areas of promoting; and


* the connection among advertising and psychoanalysis.


This renowned textual content effectively hyperlinks advertising conception with perform, finding advertising rules and functions inside of wider international, social and financial contexts.

Written by means of 3 specialists within the box, this identify fills a niche in a turning out to be industry attracted to those modern concerns. Mapping smartly to a one-semester module, it presents a whole off-the-shelf instructing package deal for masters, MBA and complicated undergraduate modules in advertising and purchaser behaviour and an invaluable source for dissertation examine at either undergraduate and postgraduate levels.

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Contemporary Issues in Marketing and Consumer Behaviour by Elizabeth Parsons,Pauline Maclaran,Andreas Chatzidakis


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