Get Consumer Behavior: Buying, Having, and Being, Global Edition PDF

By Michael R. Solomon

For classes in buyer Behavior.


Beyond customer habit: How procuring conduct form Identity

Solomon’s Consumer habit: procuring, Having, and Being deepens the examine of shopper habit into an research of the way having (or no longer having) yes items impacts our lives. Solomon seems to be at how possessions effect how we consider approximately ourselves and every different, specially within the canon of social media and the electronic age.


In the Twelfth Edition, Solomon has revised and up-to-date the content material to mirror significant advertising traits and alterations that influence the learn of buyer habit. for the reason that we're all shoppers, a number of the themes have either expert and private relevance to scholars, making it effortless to use them outdoor of the school room. The up-to-date textual content is wealthy with up to date discussions on quite a number themes comparable to “Dadvertising,” “Meerkating,” and the “Digital Self” to keep up an aspect within the fluid and evolving box of patron behavior.


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MyMarketingLab is an internet homework, instructional, and evaluate product designed to customize studying and increase effects. With quite a lot of interactive, attractive, and assignable actions, scholars are inspired to actively research and preserve tricky direction concepts.







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Consumer Behavior: Buying, Having, and Being, Global Edition by Michael R. Solomon

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