Download PDF by Derek Hansen,Ben Shneiderman,Marc A. Smith: Analyzing Social Media Networks with NodeXL: Insights from a

By Derek Hansen,Ben Shneiderman,Marc A. Smith

companies, marketers, members, and govt firms alike want to social community research (SNA) instruments for perception into traits, connections, and fluctuations in social media. Microsoft's NodeXL is a unfastened, open-source SNA plug-in to be used with Excel. It offers speedy graphical illustration of relationships of advanced networked information. however it is going additional than different SNA instruments -- NodeXL used to be built by means of a multidisciplinary workforce of specialists that collect details stories, computing device technological know-how, sociology, human-computer interplay, and over twenty years of visible analytic conception and knowledge visualization right into a basic device somebody can use. This makes NodeXL of curiosity not just to end-users but in addition to researchers and scholars learning visible and community analytics and their program within the genuine world.
In Analyzing Social Media Networks with NodeXL, contributors of the NodeXL improvement workforce as much as offer readers with a radical and functional advisor for utilizing the software whereas additionally explaining the improvement in the back of every one function. mixing the theoretical with the sensible, this e-book applies particular SNA directions on to NodeXL, however the idea in the back of the implementation will be utilized to any SNA.
to profit extra approximately interpreting Social Media Networks and NodeXL, stopover at the companion site at mkp.com/nodexl

  • Walks readers via utilizing NodeXL whereas explaining the idea and improvement at the back of every one step, offering takeaways that can apply any SNA
  • Demonstrates how visible analytics examine could be utilized to SNA instruments for the mass market
  • Presents readers with case stories utilizing NodeXL on well known networks like electronic mail, fb, Twitter, and wikis

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Analyzing Social Media Networks with NodeXL: Insights from a Connected World by Derek Hansen,Ben Shneiderman,Marc A. Smith


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